monetize your buzzword
On Tuesday, I went to a brown bag talk (reviewed) at work. I hadn’t heard that Jakob Nielsen was going to be visiting our campus, but, after Richard told me, I looked forward to hearing from the guru of Web page usability. According to the forwarded email, Nielsen would be discussing his Alertbox column of July 9, 2007, provocatively entitled “Write Articles, Not Blog Postings”.
To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.
My initial reaction was what does he consider his Alertbox if not a blog? A regular (bi-weekly) column listed in reverse chronological order. It seemed to hinge on his definition of a blog as something scattered and not very well thought out. I opine; you pontificate; he bloviates. It’s a little like the poor craftsman blaming his tools. There are plenty of good, great, mediocre, and horrible blogs out there, but it’s not a blogs-generic problem. And, not many blogs are linear for that matter. That’s what folksonomic tags and cross-referential links are for.